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IT’S ALIVE: The Van Gogh Grand Pavilion is coming to Newcastle

Eight and a half million people have seen it, and now it’s headed to Newcastle for the New Annual festival in September.

The Van Gogh Alive Grand Pavilion will take over Foreshore Park, projecting 3,000 high-definition images of Van Gogh’s work across the 2,300-square-metre gallery.

Created and produced by Grande Experiences, Van Gogh Alive is co-produced by Andrew Kay in association with BBC and Alex Fane.

“We’re excited to partner with Andrew Kay Management to bring the impressive Van Gogh Alive to a regional city for the first time in Australia as part of our New Annual festival,” Newcastle Lord Mayor Nuatali Nelmes said.

“Spanning across a ten-day period and featuring over 50 events across the city, New Annual will showcase local and visiting artists sharing music, dance, theatre, performance, and visual art in a celebration of creativity.

“The versatility of Foreshore Park ensures we’re able to attract major events such as this unique immersive experience in Newcastle, which will attract an influx of visitors to our city at a time when the local tourism industry needs it most and as local operators and businesses recover from the pandemic.”

Visitors to the exhibition will be immersed in the life and work of the Dutch Post-Impressionist painter through light, colour and fragrance, set to an evocative classical soundtrack.

Newcastle will host Van Gogh Alive from 21 September until 23 October at Foreshore Park. The New Annual program will run from 23 September to 2 October throughout the city. Visit to find out more.