Southern Cross Austereo (SCA) in Newcastle today unveiled the new branding of one of its radio stations with NXFM becoming Hit106.9.
Joining the Hit Network, Hit106.9 will become part of the largest radio network in Australia with a suite of 43 Hit stations across all corners of Australia.
The changes which are part of SCA’s cohesive rebrand of its stable of regional radio stations is one of Australian media’s biggest brand moves, designed to significantly enhance the value of its brand assets.
General Manager Ashley Myatt said, “I’m really excited to unveil to our listeners and advertisers, the new brand for our station.”
“Under our new name we will continue to focus on local news and events providing our listeners with the best local talent and information – all to a soundtrack our listeners in Newcastle have come to love.
“And being aligned to the Hit brand will now give us access to more competitions, prizes, live events, experiences, and fresh music, features that until now have only being available to listeners in the big cities.
“Our audiences and our advertisers will be able to identify with a brand that is relevant locally, to their region and also nationally.”
