Maitland City Council has committed $25,000 to the It Must Be Morpeth (IMBM) business group.
The funding means the group will be able to continue its work establishing Morpeth as a leading hipster heritage region, for a third consecutive year.
“Delivering on Maitland’s Destination Management Plan 2030, this partnership with IMBM will bring visitors to Morpeth to experience its boutique stores, unique dining experiences, scenic river views and rich history,” Maitland City Council Coordinator City and Visitor Economy, Caroline Booth said.
‘Now into its third year, this collaborative marketing effort is working in tandem with ongoing Council projects and initiatives to bolster Morpeth’s visitor experiences, destination awareness and appeal.’
A significant achievement celebrated by both the Council and IMBM is the completion of the latest stage of the Morpeth Shared Pathway.
This development marks a crucial step toward the realisation of the larger Morpeth to Walka Water Works Shared Pathway project. The pathway now extends along Morpeth Road and connects with an existing path on Steamer Street, creating a scenic loop. And the extension along Queens Wharf Road enhances pedestrian access to the river, making it more convenient for visitors to explore the town on foot.
“We’re grateful to Maitland City Council for their continued support, and we look forward to continuing our efforts to secure Morpeth a top spot on everyone’s itinerary,” current IMBM President, Emily Gray of Hunter Oasis, said.
“Whether you enjoy a riverside lunch, browse artisan items in charming stores, uncover Morpeth’s history on a heritage walk or stay overnight in cozy village accommodation, there truly is so much to discover in Morpeth.”
To find out more about Morpeth visit itmustbemorpeth.com.au.
