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ENVIRONMENTAL WIZARDS: Coles launch all-new plastic-free Harry Potter collectables

Young wizards and their muggle parents will soon be picking up environmentally friendly Harry Potter and Fantastic Beasts collectables every time they shop at Coles.

From Wednesday 6 July, customers will receive a free Coles Magical Builder character with every $30 spent in one transaction at Coles supermarkets, Coles Online and Coles Express.

The plastic-free and recyclable Magical Builders collectables include Harry Potter, Hermione Granger and Ron Weasley as well as five special edition characters.

“Coles is thrilled to work with Warner Bros. Consumer Products and one of the world’s most beloved entertainment franchises to create an Australian-first collectable campaign that will bring a bit of magic into Australian homes,” Coles Chief Marketing Officer Lisa Ronson said.

“With over 30 beloved characters and four iconic settings available to collect, Magical Builders will allow customers to get creative as they build their magical world – all with the added bonus of being plastic-free and recyclable.”

Fans of the series will be able to play with their collectable characters using recyclable plastic-free play kits inspired by their favourite Wizarding World settings including Hogwarts castle and Quidditch pitch, or by constructing a Platform 9¾ and a Hogwarts Express. The price of the play kits prices range from $9.75 to $15.

Avid collectors will also be able to purchase a Hogwarts Trunk Collector Case to house all their characters which is also recyclable once the Velcro closing strip is removed.

Shoppers will be able to start collecting Magical Builders from 6 July. Visit coles.com.au for more information.