A new report released by Creative Australia and Music Australia has found that Australians are continuing to flock to live music events despite rising cost-of-living pressures.
Listening In: Insights on Live Music Attendance reveals that the emotional and social benefits of live music, alongside a strong sense of FOMO, are keeping audiences engaged even as they tighten their budgets elsewhere.
The report shows that cost is the biggest barrier to live music attendance, with Australians feeling less financially secure compared to pre-pandemic levels. Still, many are saving up to attend the gigs that matter most to them, seeing live music as a vital part of their well-being and social lives.
In fact, nearly three-quarters of music-engaged Australians reported saving specifically for major live music events in the past year, highlighting just how important these experiences remain.
FOMO is playing a major role, especially for international acts that are perceived as once-in-a-lifetime opportunities.
Despite a strong desire to support local artists, many Australians are prioritising international acts when deciding how to spend their limited entertainment budgets.
There is also a noted lack of awareness around local gigs, particularly outside of major cities, with over half of respondents saying they want to attend more local shows but don’t know where to find information about them.
Changing audience behaviour is forcing the live music industry to rethink its business models. While people are still showing up for the music, they are cutting back on additional spending at the bar and delaying ticket purchases.
Listening In is the first in a series of three reports exploring how Australians discover, experience, and engage with music. You can keep up to date with what’s happening around Newcastle by hitting our gig & event guide.
