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Cedar Mill Group breathes new life into Newcastle’s Olive Tree Market

Newcastle’s beloved Olive Tree Market is stepping into a new chapter after being acquired by Cedar Mill Group.

Renowned for its celebration of art, creativity, and design, the market was originally established to offer Newcastle’s contemporary artists and designers a platform to showcase their work within a supportive and culturally diverse environment.

Cedar Mill Group’s acquisition of The Olive Tree Market represents another step in their ambitious plans to foster development and investment in regional areas and aligns with their commitment to reviving live music, events, and tourism sectors as they recover from the global pandemic.

Cedar Mill Group’s past projects include a $235 million redevelopment of Morisset Golf Course, Cedar Mill Lake Macquarie, which includes plans for a 30,000-person concert venue, cafes, restaurants, and accommodation.

“We are looking forward to continuing this incredible legacy, and further boosting the revenue opportunities for creators, as well as injecting even more vibrancy, creativity and economic investment into the Newcastle area,” Cedar Mill Group founder Paul Lambess said.

Founded by Justine Gaudry 15 years ago, The Olive Tree Market has evolved into one of the most successful regional design markets in the country, attracting over 10,000 visitors during the peak Christmas season.

“I am incredibly proud of creating and fostering a community-focused event that has provided a platform and ongoing opportunities for thousands of local artists, designers, musicians, performers and creative small businesses. It’s also been a privilege to collaborate with many amazing cultural and educational institutions and First Nations-owned organisations,” Justine said.

“Olive Tree has also been responsible for over $3 million being injected into the creative industries and local economy each year, has played a vital role in the social, cultural and economic fabric of Newcastle, and has made a significant contribution to the growth of cultural tourism in the City of Newcastle.

“With locals Cedar Mill Group now on board to drive and grow Olive Tree into an exciting new chapter I look forward to watching new opportunities and experiences being developed and produced for stallholders, creators, customers and the wider community.”

This weekend’s Olive Tree Market, on 4 November, will celebrate the event’s 15th anniversary, kicking off at 9 am at Civic Park. Another market will follow on 18 November. Visit for more information.