They have promoted chief operating officer Kyle McKendry to the role of Chief Executive Officer and made several new hires across their growing portfolio of event venues, tourism and entertainment.
McKendry is no stranger to the local area having worked at the Roche Group for almost two decades.
The chairman of Winarch Capital, the people behind the Cedar Mill Group, says that McKendry has been a crucial figure in the company’s expansion into new categories and markets.
“Kyle’s input strategically has been invaluable in shaping our path into the tourism and events sector. Coupled with his experience in property development, it was an obvious choice to offer him the CEO role of both Winarch Capital and Cedar Mill Group,” Winarch Capital’s Chairman, Paul Lambess said.
Another indication the company is planning big things in the event space is the hiring of Ewen Craig who comes from touring giant Live Nation Australasia to lead up Commercial Operations for the group.
The seasoned executive has previously worked for V Festival, The Coca-Cola Company, Modular Music, and the Paul Dainty Corporation.
“I am thrilled to be joining such a great team of industry specialists and getting in on the ground floor of two truly amazing projects, Lake Macquarie 30,000 seat amphitheatre and the Hunter Valleys 22,000 seat amphitheatre,” Craig said.
“Paul and Kyle have given me an amazing opportunity to be at the forefront of these two projects and what will become a network of quality outdoor venues,” he added.
McKendry says the group is also searching for future Cedar Mill sites in both Australia and New Zealand.
“Cedar Mill Group is gearing up for exponential growth over the next five years, and we are incredibly lucky to have secured some seasoned and experienced players in the events industry to help us facilitate that growth, to ensure we deliver world-class facilities and experiences for the public as our venues open and events kick-off in 2022 and beyond,” Kyle McKendry said.
“When someone with the calibre and pedigree of Ewen announces he’s looking for the next challenge, you need to move fast. It was a no brainer for our business. With over 30 years in the industry, he’s worked for all the major promoters and brings a wealth of knowledge to the business.”
Cedar Mill Group recently announced that it had acquired one of the Hunter Valley wine region’s most premium development sites for its second purpose-built outdoor amphitheatre and tourism project Cedar Mill Hunter Valley, expected to open in 2023 at a cost of $107 million.
It follows the previously announced $235 million redevelopment of Morisset Golf Course, to be known as Cedar Mill Lake Macquarie, with plans for a 30,000 person concert venue, cafes and restaurants, accommodation and Australia’s largest aquatic play park.