It’s something that we in the Hunter Valley have known for some time, but now it appears the secret is out. Pokolbin is the best town in NSW!
The popular Hunter Valley town took out the top destination in NSW and second place across Australia in the Wotif 2021 Aussie Town of the Year Award.
Beating out the likes of Mudgee, Port Macquarie, and The Entrance, as the most attractive destination in NSW, Pokolbin was pipped at the national post by Cairns.
Hunter Valley Wine Country Tourism Association CEO Amy Cooper told Newcastle Live the win was especially welcome after such a challenging 2020.
“It’s wonderful to see that Pokolbin in the heart of the Hunter Valley has taken out the top NSW destination but also second right across Australia – the secret is definitely out,” she said.
“After a challenging 2020, we congratulate the businesses who have worked so hard to adapt to the changing needs of travellers and who have offered a warm welcome to the many new visitors to our region in 2020.”
Cessnock Mayor Bob Pynsent echoed the sentiment adding that the win was no surprise for those in the know.
“It’s no surprise Pokolbin is the top destination in our state. We are home to so many amazing tourism operators who provide a first-class experience, surrounded by our natural beauty,” he said.
Now in its fourth year, Wotif’s Aussie Town of the Year awards recognise ten locations across the country for their contribution to the Australian tourism industry and are based on a data index that considers a destination’s accommodation quality, affordability and visitor satisfaction on Wotif.com from January 2020 to September 2020.
This year, the award also recognised destinations that have met the changing needs of travellers over the last twelve months, by offering increased flexibility, good-value deals and appealing activities and attractions.
“From a Hunter Valley Wine Tourism Association perspective, we’ve been working really hard to support industries with recovery by running a large destination campaign, but this award recognises not only consumer demand for the destination but also the accommodation quality, the affordability and traveller satisfaction,” Amy said.
“It really is a big congratulations to all the businesses who go that extra mile to make visitors feel really welcome.
“It also puts the Hunter Valley on the map as a serious tourist destination to consider – we’ve long been known for our wine but this recognition also showcases the accommodation that’s here, the award-winning restaurants, great tours and attractions. There’s something for everyone.”