Last night, lovers of Australian music began noticing their favourite artists and event promoters were all posting the same thing to their social media accounts –Stop the interruptions.
But what’s it all about?
The campaign, led by the newly established LIVE Alliance, urges us all to get vaccinated so we break the cycle of lockdowns and get back to live music events.
And it seems to have gotten off to a good start.
More than 400 of Australia’s biggest artists and performers have joined forces with leading tour promoters to help get the message out there.
Heavy industry hitters like Frontier Touring and Mushroom, Live Nation, Secret Sounds, TEG, the Australian Recording Industry Association (ARIA) and the Australian Festivals Association (AFA) are all onboard. And artists like Jimmy Barnes, The Amity Affliction, Tim Minchin, Paul Kelly, Archie Roach, Amy Shark, Hilltop Hoods, Marcia Hines and Midnight Oil have also lent their influence to the call.
“Though there will always be a handful of people seduced by misinformation, the vast majority of us are inclined to take the advice of our doctors. and the advice is absolutely clear. this is a race. a race we are all running, together,” said Tim Minchin.
Advertising guru and Gruen star, Russel Howcroft, has also jumped on board the push to #VAXTHENATION with a television commercial
“With an awesome idea generated by Good One Creative and the incredible creative direction and production capability of Mushroom, we have managed to pull together a powerful campaign via generosity of spirit and a burning desire to rock on. Huge thanks in particular to Powderfinger and the inspired leadership of the LIVE steering committee,” Said Howcroft.
With a target of 80% agreed by the National Cabinet, LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry.
To find out more about the campaign, including information on where to get your jab, head to the vaxthenation.com.au website.