She’s the Sydney PR Queen who has never been afraid to make a head-turning entrance.
And Rocky Jacenko did just that over the weekend when she flew into Newcastle on a private jet to attend the opening of teeth whitening franchise Sparkling White Smile.
The 39-year-old socialite and former star of The Celebrity Apprentice was joined by a bevy of glamorous gal pals for the occasion, including former Miss Universe Australia Monica Radulovic and social media superstar Emilee Hembrow, the sister of equally influential Tammy Hembrow.
The glamourous gang, who were also joined by SWS founder Alison Egan, took the chance to give their pearly whites a touch up during their premium flight from Sydney before heading to Merewether Surfhouse for the launch celebrations.
Roxy, who first sprang to national attention on the now-defunct Celebrity Apprentice, runs the Sydney PR firm, Sweaty Betty.
She made headlines in 2016 when her investment banker husband Oliver Curtis, was convicted of insider trading in 2016.
The pair have two children Pixie and Hunter .