Australian food rescue charity OzHarvest is marking the UN’s International Food Loss and Waste Day by launching an innovative new campaign encouraging Aussies to cut down on their food waste at home.
Use It Up aims to make it easy for Aussies to waste less at home and is informed by unique consumer insights gathered from Australian-first behavioural research, funded by the Federal Government and conducted by BehaviourWorks at the Monash Sustainable Development Institute.
“OzHarvest has been fighting food waste for 17 years, but to revolutionise behaviour at home, we teamed up with BehaviourWorks Australia to understand the most impactful way households can reduce their waste,” OzHarvest founder and CEO Ronni Kahn said.
“The overwhelming answer was to Use It Up – a simple behaviour that can save food, save money and save the planet! To get the nation on board, we’ve developed the Use It Up tape, a world-first product that makes it easy and fun to see what food needs using up in your fridge or pantry, which can then be transformed into your next meal!”
With Australia wasting an astonishing 2.5 million tonnes of food each year, Ronni added that monitoring waste at the individual level was a great, tangible way to tackle climate change.
“We cannot watch what’s happening to our planet and wait for others to fix this – tackling household food waste is the low hanging fruit and where we can get results fast,” she said.
“Not everyone can afford an electric car or solar panels but reducing the amount of food we waste is something we are all able to do. People are blown away when they learn the number one thing they can do to take climate action starts right now in their kitchen!”
In addition to the Use It Up tape, the campaign provides a range of tools to help people get started at home, with recipes and tips on how to use up commonly wasted food featured on the OzHarvest website, Instagram, Facebook and TikTok.
OzHarvest Chef Ambassadors Neil Perry and Colin Fassnidge are both advocates for the campaign, lending their support and favourite Use It Up recipes.
“A jazzed up version of bubble and squeak is my go-to recipe as it’s something my Dad always used to cook and you can use up most of what you have in the fridge!” Neil said.
Colin added:“As a chef, I hate the thought of any food going to waste, as a Dad I know the challenges of managing the household fridge! Spending so much time at home in lockdown means I am generally using up something every day. My Use It Up advice is you don’t always need a recipe, just experiment with your cooking – your family will tell you what works!”
Head here for more information on how you can Use It Up at home and cut down on your food waste.