Here it is… The Domino’s Impossible Beef pizza range – Meaty pizzas without all the dead cow guilt thanks to a collab with California company Impossible Foods.
And if the whole slaughtering of animals doesn’t get you across the line, Impossible Beef is also gluten-free, halal and kosher-certified and good for the environment.
Domino’s say that each serving of Impossible Beef uses 69% less water, 95% less land, and 88% fewer greenhouse gas emissions than beef from cows produced in Australia.
“We know that people are actively seeking more sustainable food options, but it is also critical that these alternatives deliver on taste and a great pizza experience,” Domino’s Chief Marketing Officer Adam Ballesty said.
“The Impossible™ Beef pizza topping does exactly that. It has all the flavour and texture of juicy, authentic minced beef, but with far less environmental impact.
Whether you’re looking to reduce your traditional meat consumption or mix up your menu with flexitarian choices, Domino’s new Impossible Pizzas provide all our customers a meaningful option without compromising on taste, for the perfect Impossible Pizza Night.”
Pizza lovers can now enjoy some of the most loved Domino’s meaty offerings, completely meat-free.
The Impossible Beef range includes Impossible Supreme, Impossible Godfather, Impossible Firebreather and Impossible Cheeseburger.
As part of the Domino’s Impossible Beef pizza range lunch, Domino’s are offering 30% Off a Large Impossible Pizza pick-up or delivered when ordered via the Domino’s App between October 24th and December 4th. Visit dominos.com.au to find out more.
