Newcastle’s newest radio station, the new2UW.com, is building an audience that appreciates its local-centric offering and it’s growing team of presenters.
News Director Michael Blaxland said that “for something new, we’ve hit the ground running and, starting from next Monday, we’ll have live local content 12 hours a day.”
This comes after Newcastle radio legend Carol Duncan became the most recent recruit to join the station’s team of announcers. Duncan, formerly heard on both commercial radio stations and the ABC, sees the importance of being local. “Local matters,” Duncan said. “The word that is often bandied around in a new media era is that of disruption. A lot of things are disrupted. I got disrupted out of a career. I am the poster-girl for disruption, I can tell you what that means. While it can be bad for an individual or disappointing, sometimes within the media industry things just change and evolve and grow. And the new2UW.com are disrupters. So they are disrupting me back into the industry.”
Duncan has resisted other attempts to lure her back on air but she chose the new2UW.com because it’s local and independent.
Blaxland echoes this, explaining that the station is “giving local people something they particularly appreciate given the trend for radio in Newcastle is to increase the amount of programs coming from Sydney and Melbourne.”
And the numbers seem to be illustrating this.
In just the first three weeks since they commenced broadcasting on October 8, Blaxland reveals that the station has had 350,000 hits to its website and has over 30,000 cumulative listeners.
The mix of local presenters, interviews, news, sport and music is making its mark. Radio veteran David Sayers is at the helm for The Breakfast Of Champions and includes regular sports updates from league legend Brian Burke. PR and events professional Tracy Mac drives the morning show, interviewing a host of local luminaries and discussing hot topics. Music legend Mark ‘Tinno’ Tinson, regarded as Newcastle’s Godfather of Rock, joins music entrepreneur Steven Pickett late every afternoon for Classic Rock Drive, playing everything from the Doobie Brothers and AC/DC to Steely Dan and Deep Purple.
The inclusion of Duncan completes the station’s daytime line up:
6am The Breakfast Of Champions with David Sayers
9am Mornings with Tracy Mac
1pm Afternoons with Carol Duncan
4pm Classic Rock Drive with Mark Tinson and Steven Pickett
Blaxland provides local news and weather.
With the numbers increasing every week, Blaxland says that all at the station are “encouraged by the feedback and support of the local community”.
To hear the new2UW.com, click here