Southern Cross Austereo has today dropped the news that Newcastle’s KOFM will be renamed under the Triple M brand.
SCA’s Head of Content for Regional Radio, Mickey Maher said, “We are proud and passionate about the communities we are part of and the local content we deliver. We’re excited to bring one of the country’s most iconic media brands, Triple M to Newcastle”.
Music website, Noise 11 reported that Southern Cross Austereo would rebrand KOFM back in September 2016 when many other Southern Cross Austereo stations underwent the change.
What today’s news means for current KOFM programming, including their hugely popular Tanya and Steve breakfast show, has not yet been revealed.