This year, key players in the Australian music industry have been calling on companies around the nation to play more Australian music in shops and over the phone.
Local financial institution, Newcastle Permanent has responded by refreshing the music people listen to while waiting to speak with their customer service team.
To help them search for a track, Newcastle Permanent turned to their long-time Charitable Foundation partner, Musicians Making A Difference (MMAD).
“When we were approached by Newcastle Permanent with their idea to use one of our tracks as their on-hold music I was blown away. What an incredible opportunity to showcase our artists,” co-founder of MMAD Dominic Brook said.
For The First Time, the track Newcastle Permanent selected to play customers waiting on hold, was written by MMAD Ambassador and 2016 Australia’s Got Talent winner Fletcher Pilon and produced by a group of young artists brought together through MMAD and Universal Music Australia.
Newcastle Permanent Chief Customer and Product Officer James Cudmore said the opportunity to recognise and support local artists in a meaningful and enjoyable way was an easy decision.
“We aim to support and make a difference for our customers and our local communities each day at Newcastle Permanent. We’ve wholeheartedly embraced the opportunity to support the local artists who’re being mentored by one of our Newcastle Permanent Charitable Foundation partners, MMAD, and we can do so simply by asking our customers to go ‘on-hold’,” Mr Cudmore said.
“It’s a unique way to recognise and reward these local artists, many of whom are from the Central Coast and Hunter regions. And while I’m confident our customers won’t be on hold for long, with this partnership they’ll be listening to a very good song for a very good, local cause.”
Under the agreement, the associated music licensing fees have been covered by Newcastle Permanent enabling any revenue made from the use of the song over its telephone network to go straight back into the charitable programs and services MMAD provides young people throughout Australia.
You can find out more about Musicians Making A Difference by visiting their website.