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Fresh City of Newcastle website to drive awareness of Newcastle’s event economy

Inspired by popular ‘What’s On’ websites in Melbourne and Sydney, a new City of Newcastle website aims to help locals and visitors make the most of the city’s entertainment options.

Newcastle Lord Mayor Nuatali Nelmes said the What’s ON Newcastle website is one of the priority initiatives under City of Newcastle’s Destination Management Plan to create a more vibrant city that supports the arts and cultural sectors.

“Newcastle is an events city, and whether it’s live music, theatre, sports or cinema, there’s always something to do, no matter your interests,” Cr Nelmes said.

“City of Newcastle’s Events Strategy has seen Newcastle continue to grow jobs and expand our visitor economy during the last six years.

“From 2015-2019, Newcastle’s visitor economy moved ahead in leaps and bounds, with a 62% increase in domestic day-trippers and a 16% increase in international travellers, while the value of the tourism economy expanded significantly to be worth $1.127 billion in the 12 months to March 2019.”

Deputy Lord Mayor Councillor Declan Clausen, who is the Chair of City of Newcastle’s Strategy and Innovation Advisory Committee, said the events economy is an important local job creator.

“Ongoing investment in events and tourism is integral to building a thriving, diverse and robust economy, which is why we set out to develop a comprehensive Destination Management Plan, along with an updated Events Strategy,” Cr Clausen said.

“These strategic measures are designed to raise awareness of Newcastle and showcase the city’s unique strengths by attracting and developing signature events, as well as growing the business and conferencing events sector.”

Visit whatson.newcastle.nsw.gov.au to check it out for yourself. You can also subscribe to the regular What’s ON Newcastle newsletter to receive the best events and updates direct to your inbox.