Want to do your bit to make sure your favourite watering hole survives the COVID-19 crisis? It could be as simple as buying a pint.
The Australian Hotels Association and Carlton & United Breweries have teamed ip for the Love Your Local campaign which is calling on beer fanciers Australia-wide to nominate their participating local, and buy a pint of Great Northern Super Crisp – the proceeds of which will go immediately to the venue.
Carlton & United will then match that purchase with a free pint, meaning that you’re getting two pints for the price of one when the venue re-opens.
How good is that?
“This campaign is a win-win for pubs and clubs and for beer lovers.” Carlton & United Breweries CEO Peter Filipovic said.
“Some venues are facing the prospect of never opening their doors again if they don’t get cash flow. It is an unprecedented challenge, not even during the world wars or the Depression did the pubs close.
“So if you love your local, or just want to help save the great Aussie tradition of going to the pub, buy a pint of beer in their hour of need.”
Australian Hotels Association National CEO Stephen Ferguson echoes the sentiment, adding: “I’d ask Newcastle locals to dig deep and support their local, and the whole industry, when it needs it most.
“And don’t just buy one. Buy another one for a mate or relative you want to invite down to your local when it reopens and catch-up about the last few months over a couple of cold pints.”
The COVID-10 crisis has left the pub and club industry reeling with more than 10,000 venues, which employ many of the nation’s 1 million hospitality employees, forced to close their doors for the foreseeable future.
Head here to start buying those pints and venues not already signed up are encouraged to do so via this link.