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GET IT NOW: Victoria Bitter reminds us of our thirst for going out

There’s never been a better time to roll up your sleeves according to a new advert from Victoria Bitter.

In an effort to get people back in the pub smashing icy cold schooners of VB the company have reimagined their iconic television commercials from yesteryear.

“A hard-earned thirst comes from being all over town,” the ad quips as that emotion-inducing music starts to swell.

“So if you’d like to get back to leading a band or lending a hand, roll up your sleeves, and get the jab.”

The new VB advertising campaign comes the same week as key members of the Australian music industry launched their Stop the interruptions campaign that urges us all to get vaccinated so we can break the cycle of lockdowns and get back to live music events.

You can check out the full VB heritage ad collection by clicking here.