This week retail giant, Target unveiled a new First Nations design titled Family Tides of Unity that will be on display throughout their Deadly Store Network, including the store at Cessnock City Centre.
The new design features elements representing knowledge sharing, healing, and the eight pillars of reconciliation and will be on display at over 30 Target Deadly Stores across Australia
“At Target, we’re committed to being a trusted partner of First Nations peoples, and our Deadly Store Network is an incredibly important part of our strategy in this space,” Target’s Chief People and Capability Officer, Tristram Gray said.
“Our stores are designed to be culturally safe spaces, both for our customers and our team members, and this incredible project with local youth in Cairns helps us bring that connection to life.”
The new design was created by a group of young Indigenous artists from Indigenous Design Labs based in Cairns.
“It’s rare for regional creatives in Australia to have the chance to design for major companies, which made it especially meaningful for the aspiring young designers from Indigenous Design Labs to create a unique piece that captures Target’s Reconciliation journey,” Indigenous Design Labs Co-Founder and ingeous studios Director, Leigh Harris said.
“This design brings First Nations cultures into their stores across Australia, creating something we can all take pride in and that people who shop at Target can enjoy every day.”
Target say their Deadly Stores are situated in areas with high representation of First Nations peoples and are designated stores designed to not only increase cultural awareness and connection to better serve our customers, but also provide a vehicle for delivering dedicated Indigenous employment impact and outcomes.
You can find out more by visiting target.com.au/deadly-stores.
