Allday has been pinned as one to watch when it comes to rising Australian artists of 2014. But, if you’ve been sitting there all like “Who is Allday and why does he have such beautiful hair?” Well, we may not be able to answer the latter, but here’s the lowdown on how he became Australia’s newest rap wunderkind…
Allday (a.k.a Tom Gaynor) began his rap career in 2011 by uploading his tracks for free online. Turns out people were really diggin’ his music, one of his mixtapes Noue Yesue had 800 downloads within two months of its release.
Seeing his online popularity grow, Allday made the move from his hometown of Blackwood in Adelaide (which happens to be the old stomping ground of Hilltop Hoods) to Melbourne to get serious about his music career. He then hooked up with producer, C1 and made A Skateboard Soiree EP, which featured the track ‘So Good’.
After a bit of recognition by Triple J Unearthed, it was ‘So Good’ that really caught their attention and was added to the J’s rotation. The single also appeared in the 2012 Triple J Hottest 100.
Allday signed with fellow Australian hip-hop prodigy Illy’s label OneTwo and got busy touring. Real busy. Allday racked up a multitude of festival slots, support slots for touring international and local heavyweights, his own headline tours such as the ‘It Ain’t Easy Being Steezy’ Tour in Nov 2013 and ‘Right Now’ national tour in May/June 2014. He also held two intimate listening parties on a private bus for a few lucky fans.
Allday released his first album Startup Cult in July 2014, which debuted at #3 on the ARIA Top 50 Album charts, and peaked at #2. He then announced his album tour, and saw all but two locations sell-out within the week.
Having amassed over 100,000 likes on Facebook and over 60,000 followers on his Instagram, Allday’s social media game is strong. He takes an honest (and often audacious) approach, with ad-hoc commentary on his daily life and career so far. It doesn’t leave much mystery to the man, but it certainly brings him to a relatable level that has earnt him a massive and loyal cult-like fan base.
In short, Allday is killing it. Here endeth the lesson.
Catch Allday in Newcastle on 5th November at Bar On The Hill, check out the link below for more info & to buy tickets before they all (inevitably) sell out: