It may be hard to believe, but Doughheads has been tempting the tastebuds of Novocastrians for six years.
We guess time flies when you’re eating fun.
Well, the Junction-based doughnuttery is celebrating its birthday this week and has issued a challenge to all doughnut-loving Novocastrians.
Yep, that’s right. The Cinnamon Sugar Doughnut Challenge has thrown down the gauntlet to fried dough enthusiasts asking them to eat a cinnamon sugar doughnut WITHOUT licking their lips.
Yes, on the surface this challenge may seem like a doddle, but we can guarantee (from our own empirical studies) that it is much harder than it looks.
So all you’ve got to do is pick up a cinnamon sugar doughnut from Doughheads, film yourself eating it while exhibiting zen-like tongue control and then share your clip to Instagram with the following caption: “Doughheads is turning 6 and I just completed their Cinnamon Doughnut challenge. I bet you can’t dough it! #doughnutlickyourlips #doughheadschallenge”
Then, a panel of Doughheads tongue adjudicators will review the clips and every successful challenger will go into the draw to win one of five $50 Doughheads gift vouchers.
The winner will be drawn at 3pm on Sunday 30 August and notified via Instagram. So what are you waiting for, doughnut fans?
Head here for more info and T&Cs.