Local purveyors of deliciousness, Cold Rock ice creamery is hoping to prove that a small and random act of kindness can help to change our world for the better. It’s all part of their “ARK” or “Acts of Random Kindness” initiative.
The campaign is simple to participate in: just head into your local Cold Rock store, buy an ice cream and receive your free ARK charity box. Then, fill the ARK with loose change and pass it on to someone less fortunate – whether that be a friend, family member, neighbour or even a stranger. It’s that simple.
The campaign is not linked to one specific group, cause or individual and allows Aussies seeking to make the world a better place, the opportunity to choose recipients themselves.
In addition to the nationwide launch of ARK, Stan Gordon, Cold Rock’s Managing Director, is pledging to donate a portion of Cold Rock’s ice cream sales from around the country to causes and charities which Cold Rock customers nominate via ChangeOurWorldForGood.com.au
“One of the greatest things we can do as humans is to be kind, show selflessness and care. The idea isn’t to solve one social issue, but to foster a culture of kindness and giving, because if we can do that, we’ll be able to change the world for good,” said Stan.