Monica Zarafu, the founder of Newcastle based multi-award-winning electric bike-sharing service, BYKKO, has been named Innovator of the Year at the 2021 Women in Digital Awards.
The Awards celebrate organisations and individuals making outstanding contributions to the industry and improving diversity in digital.
“The National Women in Digital Awards were founded based on the idea ‘you can’t be what you can’t see.’ The transport and mobility industry has very few female leaders, but I hope it becomes the space where women lead innovative solutions.” Monica said.
“Smart mobility is the transport of the future and I hope that this award inspires the next generation to embrace opportunity to help solve global issues.”
BYKKO’s bike-sharing and e-mobility systems are designed to reduce our reliance on cars and our carbon footprint. They use technology to encourage people to have an active and healthy lifestyle which has a positive impact on the community well-being.
Award judges said Monica’s passion and ambition to solve real-world problems using technology, alongside the exceptional user growth of BYKKO is what saw Monica take out the 2021 Innovator of the Year.
“Monica appears to have a deep understanding of the electric bike industry and she has applied her knowledge effectively in the creation of BYKKO. With mobility tech set to race ahead, Monica’s persistence in identifying shortcomings in the industry and developing an innovative technology-driven solution is sure to make her a winner now and in the future.”
Visit womenindigital.org to see the list of all the 2021 Women in Digital Award winners.