Aussie Beverage Barrons, BWS are bringing their Cool Room music series to Newcastle later this month.
After kicking off the series in Sydney with with Lime Cordiale, the fridges (yes, they’re really fridges) are headed to Newy with Melbourne-based electro-pop act Memphis LK, Tait McGregor, and absolute wax weapon, Stacey Queffert (AKA DJ Squeef).
“Music is a truly authentic way for us to connect with young Aussies and the BWS Cool Room is the perfect platform for us to do this,” Head of Brand Marketing at BWS, An Le said.
“After seeing the impact of BWS Cool Room last year, we’re excited to continue to evolve our unique voice in music and to reach more communities over the Summer. We have bold ambitions to go bigger and are thrilled to unveil our line-up of artists for this year!”
It promises to be a pretty out-there experience. There’s a massive, purpose-built stage, that’s actually a fridge, heaps of party vibes and a pretty killer lineup – and it’s free for those lucky enough to win the ticket ballot.
The BWS Cool Room will roll into Newcastle on Thursday, 23 November 2023.To be in the running to score a ticket all you need to do is sign up at bws.com.au/the-drop/cool-room.