Hook’d on fan generated content

Newcastle Live -

Music

Offering fans an addictive new way to connect with friends through the music they love, one of the newest Apps to hit the store is Hook’d. Hook’d invites users to record short video performances of today’s hit songs and classic favourites, then share them with a friend or the world. Using master recordings and cutting-edge audio effects, anyone can sound his or her best as they “drop Hooks” to express moments most vividly conveyed through song.

Hook’d employs developer MuseAmi’s proprietary technologies, including real-time audio processing, enabling users to create, view and share content quickly and easily from their iPhone or iPod touch. With real backing tracks and the same voice enhancement technology used in studio recordings, such as pitch correction and reverb, Hook’d offers the most compelling way for fans to engage with their favorite artists.

“In Hook’d, we’ve created a fun, addictive and totally new way to capture moments through music, and share it with one person or with many,” said Bob Taub, CEO and founder of MuseAmi. “We’re proud to have the support of Warner Music Group at launch. They’ve been a real champion of our technology, and their incredible catalog provides our users with authentic master recordings that make Hook’d like no other app on the planet.”

“We’re always looking to support the creation of innovative music experiences that help our artists to engage with fans,” said Jonathan Dworkin, Senior Vice President, Digital Strategy & Business Development, Warner Music Group. “Finding new ways to work with app developers not only to promote our artists but to compensate them is extremely important. It’s an incredibly exciting community that generates more and more opportunities for our music every day.”

Hook’d is available free from the App Store on iPhone and iPod touch or via iTunes: http://www.appstore.com/HookdVideoMusicMessaging

For more information and the latest news from Hook’d and MuseAmi, visit www.getmehookd.com.

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